SEO

Daring Technique: How SEO Practices Work for You

You may have read some articles on the Web that have bold letters in black. There might also be other websites with words that have linked words. That is SEO, but is that what they all really are—bold, linked words?

The Practice of SEO

SEO is search engine optimization. Basically, it means that your article is searchable on search engines like Google. But what really happens?

  • Keywords are guides. The better your keyword ranks, the better it is for the websites. Keywords, especially ones that are specific to your niche, help your article or product be known to your market.
  • Google helps. Google didn’t become the search engine of choice for nothing. Google’s search helps you, and in turn, you also help Google if your website is an authority on that.
  • Use unique keywords. Keywords should be uniquely worded. There are some keywords that look like generic keywords, and then, there are some specific for your niche. You should go after those.
  • There is good SEO and there is bad SEO. Even in the digital marketing world, there are two sides to the coin: black hat and white hat SEO. You can use either of these, but think of the consequences. Black hat SEO is an aggressive approach but your rank won’t last long with the tactic. White hat SEO takes time to rank, but you keep your ranking for a while.
  • Your content should be quality. After the keywords, your content comes next. You can’t just write something at the spur of the moment. You should consider creating content that readers will read. Google will also penalize badly written content—which is usual with black hat practitioners.
  • Know what you’re saying.If you’re someone familiar with being the life of the party, Google’s algorithm—how it determines the top sites—also rewards you for being such in digital marketing. Know what you’re saying, and the people will listen.

Ready for SEO?

The important thing is to understand what you are doing and learn how to do it properly. SEO can be your friend—if you know its workings, and learn how to make it reflect your ideas.

5 Great SEO tips for the Modern Digital Marketer

It’s 2017, and the time is right to evaluate how you have been doing things. One of those should be your work, and if you’re a digital marketer, you should update your SEO strategies.

Creating a New Year’s Resolution

So you’ve resolved to fix your SEO, if it doesn’t look good. If you want to start the year right in SEO, here are some tips that you should learn and live by in marketing:

Keywords are important.

These words aren’t just for added value or link backs. Sometimes, the keywords you are given doesn’t make sense in an article. You should research more deeply for keywords that are connected to your content and make sense as well.

Ranking shouldn’t be your priority.

While ranking your website is important, it should be the intent behind the keywords that you look at. This ensures that you get people who are looking for quality leads, and will really be an asset to your service or company.

Content is still king.

All these years, it’s funny how content is still the only thing people should give importance to. That is, if you’re going after a white hat strategy; otherwise, in black hat, content doesn’t really play a part, but so does your ranking.

Images are great too.

Images are also part of content. If you’re optimizing your content, you should remember that the descriptions for these images are texts too. You could take some tips from the videos YouTubers often release—these act like keywords for their brands, in some ways.

Don’t rely on Google Analytics alone.

You could use Google Analytics since it’s the industry standard on keywords. However, there are dozens of other keyword planners and searchers out there. Using a few would boost the way you research for keywords.

Welcoming Change

Welcome next year with a sudden surge in your keywords as well as a boost to your site. That is, if you follow these tips now, you’re in for a good start to the year come 2018!

Know Your SEO: Black Hat vs. White Hat

In SEO, there are techniques that you need to be aware of. Two of those techniquesare black hat and white hat SEO. The fancy names notwithstanding, black hat and white hat SEO are broken down here.

You use black hat SEO techniques if you want higher search rankings at the cost of following the rules of SEO. You know an article uses black hat SEO if:

  • It doesn’t have quality. If you see a poorly-written article, it’s possible that it’s up for black hat purposes. Quality isn’t a big issue with this kind of SEO.
  • Looks for quick returns. Black hat users are only in it for the hits. The higher the hit, the better it is for them.
  • Black hat techniques are common. Keyword stuffing, link farming, hidden texts—these are only some of the techniques black hat creators use. Not to mention spamming, a very annoying practice by black hat users.
  • You run the risk of a ban. This is also the most common SEO that Google’s complex algorithm bans. It’s not that easy to gain that high of a ranking if you’re banned, which is common in black hat.

White hat SEO, on the other hand, doesn’t break the rules. The ‘white’ here refers to how it strives for quality, rather than content’s position in search engines:

  • Quality is a priority. A common characteristic of articles that use white hat is it could pass for a news article. Quality is frequently associated with it.
  • Long returns are not a problem. The returns are not the focus; rather, the articles here are commonly created to escape the bans being given by website algorithms.
  • Techniques are more stringent. Meta tags, research, analysis, and the like are more likely used for articles in this SEO niche.
  • Articles are up for a long time.As a result of quality, articles written here aren’t taken off as quickly as black hat articles are.

To sum it all up, black hat is good if you want to get aggressive with your SEO strategies. White hat, on the other hand, is for you if you want to keep your results for a long time.

Infographic by: marketingzen.com